Step One: Review Contest Details
Click on the "Drive2Life Website" button above. Read the overview and then click on the "Learn More" link. Carefully read through the introduction and contest overview.
Step Two: Review Key Facts and Statistics
Read the following (taken from Drive2Life materials):
Source: http://www.distraction.gov
- In 2010, 3,092 people were killed in crashes involving driver distraction, and an estimated 416,000 were injured (NHTSA)
- 13% of fatalities caused by distracted-driving crashes in 2010 involved at least one driver using a cell phone. (NHTSA)
- 18% of injury crashes in 2010 involved reports of distracted driving. (NHTSA)
- In June 2012, more than 184 billion text messages were sent or received in the United States. (CTIA)
- Teen drivers are more likely than other age groups to be involved in fatal crashes where distraction is reported. In 2010, 11% of drivers under 20 involved in fatal crashes where reported to have been distracted; 19% were distracted by the use of cell phones. (NHTSA)
- 40% of all American teens ay they have been in a car when the driver used a cell phone in a way that put people in danger. (Pew)
- Drivers who use handheld devices are four times more likely to get into crashes serious enough to injure themselves. (Pew)
- Text messaging creates a crash risk 23 times greater than driving while not distracted. (VTTI)
- Sending or receiving a text takes a drivers eyes from the road for an average of 4.6 seconds,the equivalent - at 55 mph- of driving the length of an entire football field, blind. (VTTI)
- Headset cell phone use is not substantially safer than handheld use. (VTTI)
- Using a cell phone while driving - whether it's handheld or hands-free - delays a drivers reactions as much as having a blood alcohol concentration at the legal limit. (University of Utah)
- Driving while using a cell phone reduces the amount of brain activity associated with driving by 37%. (Carnegie Mellon)
Source: http://www.distraction.gov
Step Three: Class Discussions (Teacher-led activity)
As a class we will have a discussion about distractions and how distractions affect our ability to do a task.
Click here to add to our class list of possible distractions.
In small groups, you will do an activity to demonstrate how distractions can affect your ability to do a task.
Click here to add to our class list of possible distractions.
In small groups, you will do an activity to demonstrate how distractions can affect your ability to do a task.
Step Four: Distracted Driving in Your School (Teacher-led activity)
In this lesson, students will complete a short whole-group research poll and use the results to gain an understanding of the needs in terms of behavior change and awareness in their classroom or community. Students will use this information to shape their PSA.
Step Five: Generation TXT
Now that students understand the impact of distracted driving and the incidence of distracted driving in their classroom and community, students will delve into an analysis of a distracted driving film, and folk up with discussions and written responses.
Step Six: Plan Your PSA
In this lesson, students will use what they have learned about distracted driving, how it affects their classroom and community, and how to design and deliver an effective message to create their own PSA storyboards. Finalized storyboards may be submitted for the Drive2Life Contest, if time permits.